I-ETo Hybrid iwugwayi wokuqala we-e{0}}emakethe ongasebenzisa izinhlobo ezingaphezu kuka-60 zikagwayi ovamile ngaphandle kokudinga idivayisi ehlukile ezinikele, okuwunikeza inzuzo ehlukile. Kuthiwa inciphisa ukukhishwa kwezinto eziyingozi njengetiyela ne-carbon monoxide ngokusebenzisa indlela yokushisisa esikhundleni sokuvutha, kuyilapho ilondoloza ukunambitheka kwasekuqaleni kukagwayi. Ihlanganiswe nama-cartridges awuketshezi, iletha umhwamuko ocebile kanye ne-flavour eqinile. Amagobolondo awuketshezi ahlanganisa "Pure," "Mixberry" (0.95% nicotine), "Soft Menthol," kanye "Double Menthol." Ithuthukisa ukunethezeka ngokunikeza inketho yama-cartridge alahlwayo noma agcwalisekayo. Ugwayi owodwa ungasetshenziswa kabili, futhi umsebenzi wokukhiya ingane uthuthukisa ukuphepha.
I-Ito Stone iwugwayi we-e{0}}owuketshezi onomklamo we-cap eslayidayo nezindlela ezimbili, "Okuvamile" kanye "Nethuthukisiwe," okuvumela abasebenzisi ukuthi balawule ukushuba kokuhogela. I-Stone cartridges isebenzisa ubuchwepheshe be-Emtek obunelungelo lobunikazi "Le-Heating STONE" ukuze banciphise iphunga elingapheli futhi balethe ukunambitheka okuqabulayo; ama-Mass cartridges athuthukisa ukunambitheka koketshezi, anikeze isamba sama-flavour ayisikhombisa ongakhetha kuwo.
Ummeleli uthe, "Ukudalwa komkhiqizo we-Ito kubonisa ulwazi nezidingo zababhemayo. Sizoqhubeka sethula imikhiqizo ngobuchwepheshe kanye{1}}nemiklamo egxile kubasebenzisi ehlangabezana nezimfuneko zokwaneliseka komsebenzisi nezokuphepha."
Isebenzisa ulwazi lwayo njenge-ODM ye-e{0}}kagwayi ezinkampanini zikagwayi zomhlaba wonke, i-Emtek ihlose ukuba umkhiqizo "oklama ukwaneliseka kwababhemayo, impilo, kanye nokunambitha." Le nkampani izonweba inethiwekhi yayo yokusabalalisa ezitolo futhi ifuna ukuthumela ezimakethe zaphesheya kwezilwandle njengeJapan ne-Europe. I-Emtek ihlela ukwakha-umkhiqizo omaphakathi wabasebenzisi ngokucebisa umugqa womkhiqizo wayo ngamadizayini nezici ezahlukahlukene. Inkampani yengeze ngokuthi imikhiqizo emisha isiyatholakala ukuthi ithengwe esitolo esisemthethweni se-Ito Store.
